Driving Daxtra forward – masters of creating order from chaos

Driving Daxtra forward – masters of creating order from chaos

Toby Conibear Daxtra

Driving Daxtra forward – masters of creating order from chaos

July 13, 2017 Steve's blog 0

It takes a deal of experience to understand how that data fits together, how it shifts, how it moves, how it morphs over time. Daxtra have that experience.”

Steve: You’ve just joined Daxtra, how do you plan to drive them drive forward?

Toby: I’ve known Daxtra for a very long time. Their technology fundamentally takes unstructured data and makes sense of it, really whether a CV or other unstructured job related data.

It takes a deal of experience to understand how that data fits together, how it shifts, how it moves, how it morphs over time. Daxtra have that experience. And I think from what I just said about what’s happening in the market in terms of these huge data sets – they’ve never been bigger and they’re set to grow exponentially.

Standing on that platform of experience, I think Daxtra are really well placed to go forward and use that experience and grow bigger and better products to solve some of those challenges.

The CRM recruitment systems have a more generalized focus – so they’re less able to solve those problems, therefore it’s up to niche businesses such as Daxtra to do so.


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They’re global as a business. They’re transitioning from small to medium-sized business. My background and experience is helping and building commercial consultancies from small business to big business. So I hope that I’ll be able to use some of my experience to help them transition to that medium-sized enterprise they want to be without losing some of the cool stuff they have as innovators.

As a big company, it’s quite easy to lose the capability to innovate. You become this huge juggernaut that is quite difficult to change direction, both from a bureaucracy point of view and legacy client demands. So you need to maintain a bit of that small business nimbleness to stay out in front of the game!

Toby Conibear is Chief Commercial Officer at DaXtra Technologies (@Daxtra)