The Future of Online Recruitment: ‘An Interview with Martin Bramall’ Managing Director, idibu
Why should recruiters use online recruitment platforms? Where will the market be in 10 years? These are just some of the questions answered by idibu MD, Martin Bramall. With over 80% of the recruitment market using job distribution software, this interview provides a valuable insight into a fast changing technology sector.
1. Why should recruiters use online recruitment platforms, or ‘multi-posters’?
Online recruitment platforms that distribute jobs are a part of a recruiter’s standard tool kit nowadays. It is difficult to find one job board that will attract the right candidates to fill all your vacancies, so recruiters really need to spread bet their advertising activity based on proven performance. This is one of the key benefits of using the technology. Without this invaluable data it’s next to impossible to measure your online advertising spend.
Posting your jobs manually can be a drain on time and resources and this is another benefit. Doing it manually just isn’t efficient especially when a recruiter’s admin functions can be focused on other areas of the business.
2. Can you foresee any changes to the market in the next few years?
The market has been changing for a while with what was previously called ‘multi-posting’ becoming much more than just a job-distribution tool. Engaging with candidates and social referrals are both areas of consistent development and evolution. It’s important to stay ahead of the curve and remain dynamic as online marketing and communications continue to evolve. In a fast-paced technology market it’s important to be nimble and flexible enough to move with the needs of our customers. The future is about different ways of attracting and finding candidates – not just posting jobs.
3. What poses the biggest risk to the future of multi-posting and what needs to be done to combat that risk?
If candidates stopped searching job boards for vacancies then I think that would obviously upset the current dynamic. I think companies will start attracting and searching for talent in a variety of different ways over the next few years, so platforms like idibu need to be innovate and flexible and agile enough to evolve and be able to work with new partners in new ways.
The biggest threat to multi-posting is in fact the term itself with many now referring to the technology as recruitment software and only the core industry referring to it as multi-posting.
4. Where do you see online recruitment platforms in ten years’ time?
Ten years is a huge amount of time in what is still a young industry and with technology moving so fast so it’s really impossible to say. What we can say is that it’s clear that the future lies within technical innovation and moving forward the industry will need to develop the bridge between CRM, job boards/social media and candidate attraction. Providers will evolve to manage the whole process and not just post and pray.
Always subject to change, the last ten years has seen the UK recruitment industry almost do a full 360 degree turn when it comes to recruitment software. With the days of the recession behind us, employer confidence continues to grow month on month resulting in the growth of many recruitment software technologies. However, at a time when LinkedIn and other technologies has made recruiting more social, there are two recruitment software platforms that has reigned supreme through decades of transformations – the job board and job distribution software. I don’t foresee any drastic changes anytime soon.
5. What advice would you give to recruiters who are not currently using online recruitment platforms?
Simple, follow over 80% of the market and spend some time and try it for yourself. The very nature of the technology has been created to save recruiters both money and time, two essential components that’s difficult to dispute.